
A Guide to Understanding Media: Means Are the Measure
This was a lecture program I recorded at Super Star half a year ago; a cut version can be found here https://www.bilibili.com/video/BV1W34y1z7QD?from=search&seid=5300241720853418317&spm_id_from=333.337.0.0. The full version is probably on Super Star. The transcript of this lecture was handed to Li Shi for revision and enrichment, and was rewritten into a book review published in issue 10 of Chinese Media Technology in 2021, titled “Embracing McLuhan in Fragments—A New Perspective on Reading Understanding Media.” Here I’m posting the original spoken version of the script. McLuhan is an oddity in the history of scholarship: it is hard to categorize what sort of “-ist” he actually was. Naturally, when that happens, we generally just…
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