The Globalization of Media Culture
Abstract: In this article, the author attempts to argue that in the contemporary world, economy, politics, and culture alike have all become inseparable from (mass) media—that discussions of globalization cannot possibly proceed in depth while ignoring media technology; furthermore, the process of globalization and the expansion of media culture can almost be regarded as one and the same thing. The author holds that the significance of media culture lies in media itself as a kind of culture, rather than in the information that media disseminates. In the main text, the author lists eleven constituent elements or manifestations of culture: modes of communication and exchange; material entities/products; political/social order; entertainment; values;…
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